By The Lake

The atmosphere of a place, translated into communication.

Field: Design & media
Client: By The Lake

Three By The Lake posts with food and terrace photos

01 About the project

Photography and Meta management for By The Lake, a restaurant with a lakeside terrace in Curtea de Argeș.

The dishes, the terrace and the view are photographed for posts with a shared identity — logo, typography and a clear call to book a table —, and I also run the Facebook and Instagram pages and the paid campaigns.

02 My contribution

01
Food, interior and exterior photography, plus drone footage.
02
Running the Facebook and Instagram pages and the Meta campaigns, with posts in a recognisable format.
03
Copy and campaigns for bookings and events.

03 Tools

Photography
Drone
Meta Ads
Social media
Copywriting

Six Facebook and Instagram posts, with dishes, dessert and the restaurant terrace — Facebook and Instagram posts: my own photos, the same frame and the booking number in plain sight.

By The Lake seen from the lakeshore at sunset, the lit terrace reflected in the water — The terrace from the opposite shore, at sunset.

The restaurant interior at night: a pillar wrapped in lit ivy, wooden tables and green velvet chairs — Inside, in the evening.

A hanging rattan chair on the terrace, with lit lanterns behind — The terrace at dusk.

Roast chicken leg with mash and pepper sauce on a blue plate, in window light — Dishes, in natural light.

Papanași with blueberry jam and sour cream, the terrace and the lake behind — The house dessert.

Sunset clouds reflected in the lake, the restaurant among the trees — The lake after sunset.